Gunawardhana, G.M.D.B.
A Social and psychological analysis of the use of characters in brand promotions - [2008] - vi, 66p. : col. photos
An Essay sumbitted to the Department of Architecture for the final exam in B. Design ; Bibliography ends of the chapter.
ADVERTISING
ADVERTISING-Design
PROMOTIONS-GOOD AND SERVICES
BRANDING
BRAND IDENTITY
Brand Name Products
72.01(047.31)
A Social and psychological analysis of the use of characters in brand promotions - [2008] - vi, 66p. : col. photos
An Essay sumbitted to the Department of Architecture for the final exam in B. Design ; Bibliography ends of the chapter.
ADVERTISING
ADVERTISING-Design
PROMOTIONS-GOOD AND SERVICES
BRANDING
BRAND IDENTITY
Brand Name Products
72.01(047.31)