Library, University of Moratuwa, Sri Lanka catalog

Normal view MARC view ISBD view

Lehu, Jean-Marc

Branded entertainment : product placement & brand strategy in the entertainment business - South Asian ed. - New Delhi Kogan Page 2007 - ix, 266p. : ill.

Index included

ISBN: 9780749451516

Subjects--Topical Terms:
PRODUCT PLACEMENT
PRODUCT MANAGEMENT
MASSMEDIA
COMMUNICATION
CINEMA
BRANDING

Universal Decimal Class. No.: 659.127.8 / L4

Print
Add to your cart (remove)
Suggest for purchase
Save record
More searches